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Tag Archives: broadcast television

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Television Isn't Dead - A Media Strategy to Build an Ecosystem

Television Isn’t Dead: A Media Strategy to Build an Ecosystem

ResourcesBy Laura WoodworthJuly 23, 2026

Are you relying on yesterday’s strategy for sharing your message? Livestreaming is good, but if that’s where your media strategy ends, you’re missing the point.   “If your media does not create trust, build clarity, or move people toward action, it is decoration.” —Phil Cooke   Here’s how to gain a new strategy to turn…

Is Broadcast Television Dead? Phil Cooke Offers Reasons for Pastors to Be On TV

NewsBy Laura WoodworthMarch 20, 2024

While churches face pressure to adapt to the digital age, media executive Phil Cooke tells pastors not to quit on broadcast television but to consider new strategies to tap into its evangelistic opportunity. Los Angeles, CA (March 20, 2024) – While many churches are turning to the internet and mobile apps as evangelistic tools, media…

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