Thirty-five years ago, media production looked very different. Today, Cooke Media Group celebrates 35 years of navigating the massive changes in technology, digital media and audience engagement while helping our clients communicate their message with clarity and impact. Founder and CEO Phil Cooke reflects on the experiences, relationships, and lessons that have shaped Cooke Media…
The wait is over – Maximize Your Influence is back in stock! The digital age has changed everything we know about engaging this culture with the gospel message. As a pastor or executive pastor, if you’re frustrated… With media platforms that “change the rules” every week Social media posts that never get noticed Communications systems…
Are you relying on yesterday’s strategy for sharing your message? Livestreaming is good, but if that’s where your media strategy ends, you’re missing the point. “If your media does not create trust, build clarity, or move people toward action, it is decoration.” —Phil Cooke Here’s how to gain a new strategy to turn…
A Better Way to Lead Creatives Are you unintentionally sabotaging the creatives who can get your message heard? In this article, Phil Cooke explains how pastors and ministry leaders often limit the potential of their media and communications teams—and offers a better approach to leading creatives for greater impact. Whether you’re struggling with micromanagement…
“Productivity for ministry creatives isn’t about doing more; it’s about deciding better.”—Phil Cooke Are you busy? The increasing demands on ministry leaders and creatives today often lead to chaos, overload and—if we’re not careful—burn out. If you’re wrestling with priorities, Phil Cooke offers a step-by-step productivity framework to help you build a more effective strategy for…
Today, being skeptical is the default… In today’s distrustful culture, it’s important for ministries and organizations to adjust their strategies when skepticism is the default. Approaches that may have worked for you in the past won’t be able to stand the criticism of a society increasingly distrustful of institutions and the news media, compounded by…
Digital Marketing Strategies Can Help You Reach More People Ever wish you could reach more people with your message? You’ve poured hours into developing a sermon or teaching series for your congregation. You’re happy they received it well and excited about the good reports coming in… but what if I told you that you could exponentially…
Is your ministry or nonprofit struggling financially? The Annual Report on Philanthropy for the Year 2024 reports that “giving to most nonprofit subsectors rose in 2024.” Giving USA key findings show an estimated $592.50 billion was given to U.S. charities in the year. If you’re not experiencing growth, there could be several variables at work.…
Every winter, church media producers and communication directors across the country begin a time-honored and terrifying ritual: “The Church Christmas Pageant.” These local, church-sponsored theatrical presentations are usually videotaped for archives or bookstore sales. Although everyone begins the process with high hopes, they often leave media producers weeping or screaming hysterically, promising never to do it again.…
Rebranding is a normal process in the life cycle of a business, church or nonprofit organization. However, rebrands can occasionally go wrong. The recent Cracker Barrel rebrand fiasco is a powerful example of what happens when a rebrand is poorly executed. “A good rebrand positions the church in the public’s mind. Done well, it can…