Veteran media consultant and author Phil Cooke equips church and nonprofit leaders with powerful storytelling strategies to build trust and regain credibility in an era of cultural distrust. Nashville, TN (January 15, 2026) — In an era where leadership scandals, political polarization and AI-generated content is “intensifying a ‘collapse’ of trust online,”1 media executive Phil…
Today, being skeptical is the default… In today’s distrustful culture, it’s important for ministries and organizations to adjust their strategies when skepticism is the default. Approaches that may have worked for you in the past won’t be able to stand the criticism of a society increasingly distrustful of institutions and the news media, compounded by…
Digital Marketing Strategies Can Help You Reach More People Ever wish you could reach more people with your message? You’ve poured hours into developing a sermon or teaching series for your congregation. You’re happy they received it well and excited about the good reports coming in… but what if I told you that you could exponentially…
Is your ministry or nonprofit struggling financially? The Annual Report on Philanthropy for the Year 2024 reports that “giving to most nonprofit subsectors rose in 2024.” Giving USA key findings show an estimated $592.50 billion was given to U.S. charities in the year. If you’re not experiencing growth, there could be several variables at work.…
Every winter, church media producers and communication directors across the country begin a time-honored and terrifying ritual: “The Church Christmas Pageant.” These local, church-sponsored theatrical presentations are usually videotaped for archives or bookstore sales. Although everyone begins the process with high hopes, they often leave media producers weeping or screaming hysterically, promising never to do it again.…
Rebranding is a normal process in the life cycle of a business, church or nonprofit organization. However, rebrands can occasionally go wrong. The recent Cracker Barrel rebrand fiasco is a powerful example of what happens when a rebrand is poorly executed. “A good rebrand positions the church in the public’s mind. Done well, it can…
In today’s digital age, ministry leaders and nonprofit executives struggle under one of the most frustrating and competitive cultural influencers in history—the power of digital media. How do you make your message heard above the media clutter? The answer lies in strategic repositioning and intentional branding—concepts that are no longer optional luxuries but essential tools…
Make this a summer of learning! Are you a pastor, ministry leader or nonprofit executive? Phil Cooke’s Church on Trial – Crisis Management will give you the training you need to manage a crisis well. Creative leader or creative artist? Phil’s Ideas on a Deadline Masterclass will unleash your creativity this summer. Best of all,…