Brand Repositioning
When new leadership steps in, so does new vision and the need to communicate in new ways.
When new leadership steps in, so does new vision and the need to communicate in new ways.
Our team led the #HelpShareChange initiative (helpsharechange.org) to create first “Digital Street Corner” featuring short videos telling powerful stories of lives transformed by The Salvation Army.
We created and produced hundreds of short video presentations for fundraising, donor development, awareness, marketing, social media, membership, and the launch of this $500 million effort.