How to Rebrand Successfully: 6 Proven Strategies for Churches & Nonprofits
Rebranding is a normal process in the life cycle of a business, church or nonprofit organization. However, rebrands can occasionally go wrong. The recent Cracker Barrel rebrand fiasco is a powerful example of what happens when a rebrand is poorly executed. “A good rebrand positions the church in the public’s mind. Done well, it can…