Across the U.S., executive pastors and their ministry teams are implementing the digital media strategies presented in Phil Cooke’s book, Maximize Your Influence—How to Make Digital Media Work for Your Church, Your Ministry and You. Now, Russian evangelical Christian pastors are incorporating this resource into their ministries through The Influence Lab Russian Translation Project.
Here’s the news of this outreach, recently released by The Influence Lab, a non-profit organization founded by Phil and Kathleen Cooke.
In a time of war, Russian evangelical pastors are equipped to strategically share biblical truth in the digital age with a Russian translation of Phil Cooke’s “Maximize Your Influence—How to Make Digital Media Work for Your Church, Your Ministry, and You.”
Los Angeles, CA (April 20, 2023) – Phil Cooke is maximizing his influence in the digital age with a Russian translation of his book, “Maximize Your Influence—How to Make Digital Media Work for Your Church, Your Ministry, and You.” What began as a simple translation of the book has evolved into a bi-annual training program for Russian evangelical pastors and ministry leaders in Moscow. Funded by The Influence Lab and facilitated by trusted pastors inside Russia, this outreach equips Russian pastors and ministry leaders to strategically share the gospel, despite the current political climate.
“When I was approached about the translation project, we jumped on board quickly to raise funds,” said Phil Cooke, media producer and founder of Cooke Media Group and the nonprofit The Influence Lab. “These pastors desperately need the digital media training that will equip them to counteract propaganda with biblical truth.”
Cooke’s “Maximize Your Influence” equips ministry leaders with the mindset, messaging and hands-on strategies to effectively engage audiences in today’s digital generation. With a vision to empower pastors and Christian communicators with up-to-date media strategies, The Influence Lab specifically targets its mission to countries with limited access to teaching and training opportunities. With U.S. government-issued “do not travel” advisories and risks of “wrongful detention” in Russia, Phil’s book is a critical resource for Russian ministry leaders.
Two pastors with high-level influence and reach within the country were chosen as the key players to entrust with funds for the translation and publishing of the book. Because of these inside sources, the book has been “legitimately” published within Russia, thus avoiding any trouble with the government. Seven thousand copies of the book have been printed, and the most recent update reports the incorporation of the translated “Maximize Your Influence” into a bi-annual training program for evangelical pastors and their ministry teams in Russia.
“Maximize Your Influence” is endorsed by OneHope president Rob Hoskins, Avail leadership consultant Sam Chand, and YouVersion founder Bobby Gruenewald. The Russian translation opens the digital age to pastors in a country where the truth may be limited – but the internet with its possibilities for sharing the gospel is not.
Phil will be speaking at NRB 2023 in Orlando May 21-25th. To schedule an interview now or at NRB, contact laura@cookemediagroup.com
To find out more about the Russian translation project, visit: https://influencelab.com/news/impact-gkpn-south-africa-trip-and-russian-translation-project-update/
About Phil Cooke – Media Producer / Writer / Speaker / Coach
Helping creative leaders influence the world.
Phil Cooke, Ph.D., is co-founder and CEO of Cooke Media Group in Los Angeles and the nonprofit The Influence Lab. Phil has produced media programming in nearly 70 countries and created many of the most influential inspirational TV programs in history with a client list that includes Hollywood studios, major nonprofit organizations, and many of the world’s most respected churches and ministries. His latest book is: “Ideas on a Deadline: How to Be Creative When the Clock Is Ticking.” He’s been called “one of the most innovative communicators of our generation.” Find out more at philcooke.com.