Life School has over 20 successful years serving southern Dallas, but increased competition made it harder for their story to be heard. They needed help taking their communications to the next level, and were referred to Cooke Media Group for help. Our team began by understanding what sets them apart, architected a new positioning strategy that better reflects the school and recommended the development of a new marketing department. The school agreed and we continued help by selecting a new leader, outlining a plan to grow the department, and led the launch efforts of a new campus as well as a new enrollment campaign for all existing campuses.
Positioning and growth strategy development
Launch strategy development