Phil and Kathleen Cooke spoke recently at the National Religious Broadcasters Convention where thousands of Christian communicators gathered from around the world in Dallas, Texas for the 2021 event. Phil and Kathleen shared their media expertise in several of the convention sessions while also raising the awareness of their non-profit The Influence Lab and its strategic global mission through a number of radio and television interviews.
“How we share our message is just as important as the message we share,” Phil commented in a session titled “Technology, Digital Ministry and the Future of the Church.” A member of the NRB Board of Directors, he also spoke at a luncheon for first-time convention attenders.
Kathleen was joined by producer Jackelyn Viera-Iloff to co-lead the NRB Talks session titled “The Right Story: It’s Time to Start Acting, Writing and Producing.” Together, they inspired the crowd of filmmakers and communicators to start telling better stories that point audiences to God.
“The time is now. In a world polarized due to politics and fear, we can use stories to change the future,” encouraged Kathleen.
Interview invitations for Phil and Kathleen included a variety of radio, television and new media outlets, many of which serve international audiences. Interviews included Faith Radio, The Dad Whisperer, the Women of Faith Show with Alita Reynolds, The Lucas Miles Show and Iran Alive Network whose TV broadcast reaches six million daily viewers in Iran.
For Phil and Kathleen and the Cooke Media Group team, the NRB Conventions open up special opportunities to spend extra time with valued clients. In the relaxed atmosphere of the Gaylord Hotels, grabbing coffee or meeting for dinner add an extra touchpoint in the relationship that helps them further the mission of the ministries and nonprofits they work with throughout the year.